We're all crossing our fingers these days and hoping for a better economic environment. It's been more than a little scary for many of us. However, even during these tough times, effective salespeople are acquiring new customers and making sales. How? Here are the top ten tips for effective sales that will bring you success regardless of the state of the economy.
Know how much time, energy, effort and resources to invest in your Sales Development initiative in order to justify your return on investment. Until you know the growth potential of each individual in your team and in addition the growth potential of your entire sales team then any time spent in sales development for that team is a gamble. Growth potential tells you what kind of return you can expect on the time money and energy invested.
Continue your own sales professional development. Keep learning so that you can help your potential customers (a.k.a. prospects) and existing customers.
Apply Technology: Effective salesmen use high-end technological tools to gain and manage information. Moreover, they use advanced devices, such as projectors and laptops, to deliver impressive presentations.
Knowing your competition
Just as it is important for you to know your customer, it is important for to know your competition. Understanding who you are competing against and their strengths and weaknesses will help to develop your sales strategy.
Good Listener And Communicator
"talking is silver and silence is gold". Being able to listen to the customer's needs renders the salesperson as the customer's advisor who he/she seeks to trust. Inquisitiveness on the part of the salesperson regarding the customer's opinions makes a great difference. While persuading the customer, the salesperson should not divert from the trajectory of selling the product and influence all conversations through the product selling strategy lens.
Ask Questions: Ask relevant questions to your clients, such as what are they looking for? What are their needs? Who will be using the service or product? What is their budget? Listen to their replies and try to identify their problems and understand their requirements.
d Listener And Communicator
Fail forward. If you don't make the sale, or you lose a valued customer, find out why. What needs to be improved? What could be done differently? If you or your company made a mistake, admit it. Learn from it. Then move forward. Don't dwell on it and dig yourself further into defeat.
Knowing your competition: Just as it is important for you to know your customer, it is important for to know your competition. Understanding who you are competing against and their strengths and weaknesses will help to develop your sales strategy.
So how to these steps increase sales? It all comes down to the service delivered being better than elsewhere: more personal, friendlier, more knowledgeable and genuine. Combined, these attributes make for a unique shopping experience in today's cookie-cutter obsessed sales world.